About Us

7 Day Systems, LLC was founded by short sale and loss mitigation specialist, Knolly Williams. The mission of 7 Days Systems, LLC is to bring expert knowledge and time-tested, practical sales systems to the real estate community.

The national media reports that more than 25 percent of American homeowners are in homes that are worth less than what they currently owe on their mortgages. Understanding the reality of this statistic led Knolly Williams and 7 Day Systems, LLC to pursue 7 Days to Success with Short Sales as their first educational offering for real estate agents. To survive and thrive in today’s economic climate, agents must learn and master short sales.

7 Days to Success with Short Sales is based on the sound techniques Knolly has been implementing in his own lucrative short sale business over the last five years in Austin, Texas. Since he began focusing on short sales in 2004, Knolly has never had a year where he earned less than $250,000 in commissions. In 2008, Knolly and his team of two assistants handled 96 transactions ($15.5 million in sales) and earned more than $450,000 in commissions, primarily from short sale listings. He and his team closed more than 500 short sale transactions and currently average a 95 percent success rate for short sale approvals.  

Knolly has a unique background that has helped shape his philosophy on serving clients in the real estate industry. Before pursuing a career in real estate, Knolly ran a successful business in the music industry. Knolly launched his own Gospel record label, managed 18 recording artists, and realized sales of $150,000 per month before signing a lucrative distribution deal with EMI, the parent company of Capital Records.

Knolly’s company was featured on ABC, NBC, FOX, CBS and Newsweek and in more than 300 newspapers worldwide. The company grew to become the largest independent label in Central Texas and the world leader for the genre, with more than one million CD units sold. However, by 2001, the music industry had been dealt a severe blow with the onset of digital downloading—CD sales came to an almost stand-still.

After 12 profitable years, the bottom fell out for Knolly’s business. The situation worsened quickly, and before long, Knolly himself was facing default and possible foreclosure. Fortunately, Knolly and his wife Josie had built enough equity in their home to be able to sell without having to bring money to the table. The experience of nearly losing their home, however, left Knolly reeling—and gave him a perspective that he would carry with him into a new career in real estate.

In 2003, Knolly decided to switch hats and pursue his aspirations in real estate. Before activating his license, Knolly read The Millionaire Real Estate Agent, by Gary Keller. In his first 60 days, Knolly took nearly 30 listings. Within his first 12 months, Knolly rose through the ranks to become one of the top REALTORS® in Central Texas. By 2008, Knolly had become one of the top 20 RE/MAX agents in the state of Texas. Today, he is a successful associate broker with Keller Williams Realty, a KW MAPS Short Sale Coach, and one of the top 10 producers in the Austin, Texas area.

7 Days to Success with Short Sales captures the practical techniques of the system that Knolly Williams uses to generate short sale listings, get them approved, get them closed, and get paid maximum commissions.