7 Days to Success FAQ

What makes Knolly’s training system unique?

1. Knolly is actively involved in short sales. Knolly has spent over 20,000 hours and 7 years working short sales. Currently he and his staff work about 60 or more active short sale files and his team continues to close more than 120-150 short sale transactions per year. You aren’t learning from someone who used to do short sales years ago. Instead, you are learning from a master who is in the trenches every day.

2. Collaboration with Rebecca John, PhD, former director of Keller Williams University. Keller Williams University (KWU) is known for the creation of some of the best real estate training in the industry. Rebecca is a technical writer whose specialty is training design and content development. As the former Director of Keller Williams University, she understands how agents learn best.

Today Rebecca is an instructional Design Manager for Apple, creating documentation for the iPad and many other top Apple products. When Knolly collaborated with Rebecca, he essentially taught her his entire short sale system, from the perspective of a new agent wanting to learn short sales for the first time. Countless hours were spent communicating face-to-face, on the phone, and back and forth with emails and texts. Knolly also spent countless hours on the writing and re-writing assignments given to him by Rebecca. Rebecca’s goal was nothing short of extracting 100% of Knolly’s techniques, tools, and systems and having them documented on paper in an easy-to-understand and easy-to-implement format. 7 Days to Success with Short Sales, teaches agents how to run an effective short sale operation with a greater than 90% success rate.

3. The 380 page training guide. Most other training systems have a 100 to 200 page training guide. The 7 Days to Success with Short Sales training guide is over 380 pages. It is very comprehensive yet written in an easy to follow format, with absolutely no fluff.
Once you’ve completed the entire 7 Days to Success with Short Sales program, the training manual and support tools will serve as great reference aids for years to come. You will also find the format to be ideal for training future team members on the system. In this way, the value of your investment in the program will live on.

4. The advanced Bonus section. The training manual includes a Bonus section that is jam-packed with the information you need to take your short sale business to new heights. In this section, we cover the top 25 marketing ideas for generating short sale leads, advice for setting up a short sale team, how to launch a short sale processing company, and much more. You’ll learn who to hire, how to hire and when to hire – and how much to pay each team member.

5. All the tools you need to succeed. This training manual is designed to be used with the other components of the 7 Days to Success with Short Sales training kit. On the Toolkit CD-ROM, you will find an instant database of contacts for loss mitigation departments at the top banks in the nation. In addition, you will find copies of more than 50 forms that Knolly uses in his practice every day. Throughout the manual, as you learn about the various forms and documents, you will see a small “Toolkit CD” icon to remind you to check your CD-ROM for electronic copies of these documents. The manual also includes more than 50 scripts.

Because there is always more to say about the short sale process, Knolly also created an Audio CD to accompany the manual and to help synopsize the major themes presented in each day.

I’ve been doing short sales for some time. Can your system help me?

Yes. Absolutely. Many of Knolly’s students have been doing short sales for years. Knolly’s system moves you from know-how to mastery. It’s a fact that learning how to do short sales could be covered in just a few pages. It’s the tools, tips, tricks and techniques that add real value and help you double, triple or quadruple your business and your success, while working less on each transaction.

Take the game of golf for example. Golf is a relatively easy sport to learn but a very difficult one to master. The fact is, you can learn the basics of how to ‘play’ golf in just a few lessons. Mastery on the other hand may take a lifetime. 7 Days to Success with Short Sales condenses Knolly’s over 20,000 hours of real world experience and condenses it into a system that’s easy to follow. So whether you’ve done over 100 short sales or are just getting started, this is a system that will cut hours, years and tens of thousands of dollars off your journey.

I’m not comfortable spending so much money on training.
We understand that times are tough for real estate agents in today’s market. We firmly believe that this is arguably the most comprehensive and best short sale training on the market today. We’ve endeavored to price our product very competitively. Knolly absolutely believes that knowledge is power. He believes that first you learn, then you earn.

Ask yourself the following questions:

How many short sales do I plan to do in the next 3 years? ______
What is my average commission per transaction? $___________
Total revenue I should make in the next 3 years: _____________
Consider the following investment:
My investment: $395
Potential return on my investment: __________ times


Most investors agree that if you can generate a 5 times return on your initial investment, that’s a winning venture. We firmly believe that 7 Days to Success with Short Sales will generate 100 to 1000 times or more times your initial investment. Many agents are looking for that ONE silver bullet system. We believe that this is the one. Even if you’ve invested or plan to invest in other distressed property training programs, due to the uniqueness of 7 Days to Success, you are bound to learn some powerful insights that will earn you more income and make your life easier.

I need to generate more short sale leads. Will your system help?
Yes. You’ve come to the right place. In 7 Days to Success with Short Sales we cover the top 25 successful marketing ideas for generating a non-stop supply of short sale prospects. You will only need to implement a handful of these to bring in all the leads and listings you can handle. You pick and choose the ones you like. If you need 12-15 new listing leads a month, you’ll only need to implement about 4 or 5 of these low-cost tactics! This section alone will more than pay for the entire training kit.