Want to master short sales?
Everything you need is in one easy-to-learn training kit!

7 Days to Success with Short Sales—Agent's Guide

  • A total how-to resource for your short sale business!
  • Learn at your own pace!
  • 380+ pages in 7 manageble sections—"Take it one day at a time!"
  • Bonus section on how to generate short sale leads, how to build a power team, and more!
Download PDF Samples:

Cover

Table of Contents

First Pages

Day 2 Sample

Day 5 Sample

Back Cover

Instructional Audio CD

  • Tips and techniques from short sale expert Knolly Williams
  • Real-world role plays
  • Scripts and dialogues to use with homeowners, loss mitigators, and other agents

Hear Audio Samples: (to download right click and select save as...)

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Toolkit CD

  • 50+ electronic forms including Short Sale Questionnaire, hardship letters, Letter of Authorization, FHA HUD forms, Seller Financial Statement, fax coversheets for short sale package, Listing Setup Checklist, Seller Short Sale Checklist, BPO Dispute letter, Short Sale Agent Disclosure and Guidelines, Agent Referral Form, Short Sale Prospect Frequently Asked Questions, Short Sale Team Job Descriptions, sample CMA, Instructions for Escrow Officer, AND MANY MORE!
  • License to customize and use these forms to launch your short sale business
  •  

    Download:
    List of Forms

Instant Database with 250+ Unique Short Sale Contacts

  • An instant database for your short sale business
  • Research that took hundreds of hours to compile
  • 120+ telephone numbers for loss mitigators and departments
  • 100+ fax numbers for lenders
  • 40+ of the top lenders including: ASC, AAMES, Aurora Loan Services, American Mortgage Co, Bank of America, Carrington Mortgage, Chase Mortgage, Citi Mortgage, Countrywide, CU Member Mortgage, Everhome Mortgage, First Franklin, First Horizon, Freddie Mac, GMAC, Greentree, EMC, Flagster, HSBC, Homecomings Financial, HomeEq, Household Finance, IndyMac, National City Bank, New Centure, James B. Nutter, Litton Loan Servicing, National City Mortgage, Ocwen, Option One Mortgage, Quantum Mortgage, Regions Mortgage, Taylor Bean, Saxon Mortgage, Suntrust, USAA, Vanderbilt, WAMU, Wachovia, Wells Fargo, Wilshire Credit Corp, VA, HUD Main Office

 


 

  • 380+ Page Training Guide ($300 value)
  • Instructional Audio CD ($100 value)
  • 50+ Customizable Forms ($100 value)
  • Instant Database with 250+ Unique Bank
    and Loss Mitigator Contacts
    ($100 value)

 

    

   

Don't miss out on the opportunity to save $100 by ordering your kit now!

 


Take a look at what you’ll learn!

Day 1: Preparing for Success

  • The basics of short sales
  • Why we’re hearing so much about short sales right now
  • The key skills and motivation you need to succeed in business
  • Tactics for breaking into the market of the moment!
  • The system that creates a win-win for all parties—sellers, buyers, lenders, and YOU!
  • A plan to make good money while helping others in need!
  • Different ways to run your short sale business—do it all yourself, outsource, refer to others, or build a team. We’ll show you how!

Day 2: Pre-Qualifying a Short Sale Prospect

  • How to avoid wasting time with sellers who don’t qualify. Learn to predict the short sale’s chance of success even before starting the process
  • The short seller’s frame of mind
  • How to use the 7 Days to Success with Short Sales Pre-Qualification Questionnaire to shave hours off each transaction
  • Scripts for answering homeowners’ questions and concerns
  • How to conduct your short sale listing appointments over the phone and have prospects love it

Day 3: Gathering Information for the Short Sale Package

  • What should go in and what should stay out of a winning short sale package
  • How to help your sellers gather information efficiently
  • The 7 Days to Success the Short Sales Checklist for Short Sale Submissions
  • How to get around using lenders’ custom short sale packages. Use ours and get in the door every time!

Day 4: Listing and Marketing the Property

  • How to effectively price your short sale listings.
  • Techniques for posting the listing on the MLS and adding remarks
  • How to educate buyer agents and prepare buyers for the process with the 7 Days to Success with Short Sales Buyer’s Addendum

Day 5: Receiving Offers and Submitting the Package to the Lender

  • How to work with buyers and buyer agents
  • How to prepare a HUD 1 Net Sheet
  • The benefits of training title companies and co-op agents to do things the 7 Day Systems way—You all win!
  • Techniques to dramatically increase your approvals
  • Prevent your file from being closed after buyers walk

Day 6: Processing the Short Sale

  • What happens once you submit your short sale package
  • The importance of relentless follow-up!
  • How to play the bank’s game better than they do!
  • How loss mitigators think—anticipate their every question and push-back
  • What to expect with a lender-ordered BPO/appraisal
  • Negotiation strategies to get every file approved

Day 7: Closing the Transaction and Getting Paid

  • What to expect at closing
  • How to prepare your seller client
  • How to get paid your maximum commission

Bonus Section!!
7 Strategies for Building Your Short Sale Business

  • Bonus #1: Lead Generate for Short Sales
    Easily build a marketing machine to generate short sale leads—25 proven lead generators. In this section we cover the top 25 successful marketing ideas for generating a non-stop supply of short sale prospects. You will only need to implement a handful of these to bring in all the leads and listings you can handle. You pick and choose the ones you like. If you need 12-15 new listing leads per month, you’ll only need to implement about 4 or 5 of these low-cost tactics! This section alone will more than pay for the entire training kit.
  • Bonus #2: How to Partner With a Processor
    Learn how to partner with a short sale processor who will negotiate your files on your behalf, freeing your time to generate more business. Learn when you should consider hiring a processor
    How to screen your prospective processor How much to pay a short sale processor
  • Bonus #4: Find and Hire a Short Sale Listing Agent
    You can find and hire the right short sale listing agent so that you can focus on dollar productive activities like lead generating and marketing.
  • Bonus #5: Find and Hire a Short Sale Buyer’s Agent
    Your listing inventory will generate lots of buyer leads. You can find and hire the right buyer’s agent (or buyer agent team) to maximize your income.
  • Bonus #6: Organize Your Office for Success
    Having an organized office will contribute to the well being of your staff and allow you to get more done with less effort and fewer people. Learn how.
  • Bonus #7: How to Start Your Own Short Sale Processing Company
    Learn how to start your own short sale processing company with just a few staff members. Process short sales for others and add to your income stream. We show you how
  • PLUS... Short Sale “Ask Knolly” Q&A Section.
    In this advanced section, we include over 30 pages of questions and answers from Knolly’s coaching students – top agents who are actively working short sales.